Nutritional science is poorly regulated and highly profitable.
This has unfortunately created a huge number of supplements which do not deliver on their promises. Individuals stuck in old, but profitable paradigms of dieting and calorie theory have rigidly stuck to concepts based on thermodynamics that have been debunked as too simplistic and outdated by many. Your body is not a furnace, you are a complex biomechanical machine with deep rooted nutritional needs.
Another problem with nutrition science is its habit of measuring individual ingredient’s effects on health outcomes, i.e. consumption of saturated fat causing heart disease (which is more accurately linked to the wheat flour, refined sugar and trans-fats commonly found in heavily processed foods).
Michael Pollan does a persuasive takedown of “nutrionism,” which he defines as an ideology built around “the widely shared but unexamined assumption is that the key to understanding food is indeed the nutrient.” This approach involves breaking whole foods apart, until a chicken breast is nothing but an assemblage of different nutrients, vitamins, minerals, fats and proteins.
These individual components are studied for their effects on health. This is not how food works in the body. Nutrients in foods work in synergistic ways – many nutrients of which we have not even discovered. Nutrionism all too often depends upon shoddy science, and ends up causing people to indulge in poor diets and low quality supplements.
At Celtic Nutrition we are different.
We have developed our products based on the synergies of the components to maximize absorption, minimize intake and boost your health. Our team is assembled by professionals in nutrition with years of experience in the field, lead and coordinated by the founder of the company and main lead David Burke.